Form Analytics

Know exactly why forms succeed — and why they don't

formwhale gives you a clear view into every form's performance — from first impression to final submission. Stop guessing and start optimising.

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What you get

Analytics built for form builders

Everything you need to understand form performance, without a data team.

Daily submission trends

See how submissions track day-by-day. Spot spikes from campaigns, drops from broken links, or seasonal patterns — and act on them.

Completion rate tracking

Your overall completion rate tells you how compelling your form is. A low rate means your form is too long, confusing, or asking for too much.

Submission volume overview

Total submissions at a glance, with breakdowns by form. See which forms are driving the most responses and focus your optimisation effort there.

Per-form analytics dashboard

Each form has its own analytics view. See the funnel, submission history, and trends for any form individually — not lumped together.

Organisation-wide overview

The dashboard gives managers a bird's-eye view across all forms in the organisation — total views, total submissions, and overall conversion.

Drop-off point analysis

Identify which fields cause the most abandonment. Long forms, sensitive questions, or confusing fields show up clearly so you can fix the right thing.

See your full submission funnel

Three metrics tell the whole story

1

Views

How many people landed on your form page.

2

Starts

How many people interacted with at least one field.

3

Completions

How many people submitted the form successfully.

Pro Feature

Advanced analytics on the Pro plan

The submission funnel, daily trends, and drop-off analysis are Pro features — because serious form builders deserve serious data.

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Frequently asked questions

What analytics does formwhale provide?
formwhale tracks three core funnel metrics for each form: views (how many people saw the form), starts (how many interacted with at least one field), and completions (how many submitted). Pro users also get daily submission trend charts, per-form dashboards, and drop-off analysis by field.
Is analytics available on the free plan?
Basic submission counts are visible on all plans. The full funnel view (views → starts → completions), daily trends, and drop-off analysis are Pro features. Upgrade to Pro to unlock the complete analytics suite.
What is "drop-off analysis" and why does it matter?
Drop-off analysis shows you which fields in your form are causing the most abandonment — i.e., where people stop filling out the form. This is valuable because it tells you exactly what to fix. A long text field asking for a full bio, or a required field asking for sensitive information, often causes drop-offs that are invisible without this data.
How does the completion rate get calculated?
Completion rate is completions divided by views, expressed as a percentage. A form with 1,000 views and 420 successful submissions has a 42% completion rate. Industry averages vary by form type — a simple contact form might achieve 80%+, while a long job application might see 20–30%.
Can I export analytics data?
Submission data can be exported as CSV from your submissions view. Analytics charts and funnel data are currently available in-app. If you need raw analytics exports for external BI tools, get in touch — we’re building this out for enterprise customers.

Stop publishing forms blindly

See exactly how your forms perform. Upgrade to Pro and get the data you need to optimise every form you build.

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